It’s been a long time coming, but at last a major political party has copied one of the most effective fundraising tactics of GetUp.

If you want to support the ad embedded below you can go to this page: It’s time the big polluters did their fair share, watch the ad and donate some of the $50,000 that the Greens need to put it to air.

GetUp has been doing this for years, and in fact has run ad competitions to see which ad their supporters prefer so that they can air that. In the run-up to the 2007 election they raised over $250,000 to run a series of ads during the AFL Grand Final.

Full marks to the Greens for catching-up. I guess Liberal and Labor will now follow suit.